When you own a membership website, things can get chaotic in a hurry. Between fielding emails, writing new content, keeping your website up and running, and marketing your business, you probably don’t have much time left over for the other important things in your life.
As a business owner, your focus should be on what you do best, not on the minutiae that can drain your time and energy.
That’s where outsourcing comes in: paying someone else to do the tasks that you don’t want (or need) to do. Outsourcing might feel like giving up control at first, but it will become necessary the more your business grows
If you own a membership website, here are 5 tasks that you could easily be outsourcing in order to save yourself time and money in the long run.
1. Social media scheduling.
Social media is so necessary to market your business in this day and age, especially with a membership website.
Yet building a social media presence and consistently posting engaging content takes time and effort—and can easily be done by someone else. Say goodbye to spending hours every week queueing up posts!
Once you’ve created a solid base of social media posts for reference across your platforms, outsource your social media scheduling to a virtual assistant or a social marketing specialist.
They’ll be able to craft posts in your brand’s voice that get more conversions, all without you having to lift a finger.
Many social media scheduling programs can be set up to automatically recycle old posts after a certain amount of time, so you might not even need a person to do this job for you.
If you decide your accounts do need more of a personal touch, hiring someone for just a few hours a week can seriously reduce the social media workload.
2. Customer service.
As a business owner, you should absolutely care what your customers think. Personal responses to messages and emails are a great touch.
Yet as your business grows, you’ll find that you’re spending all of your time answering the same few questions: “What’s my password?” being one of the most frequent offenders.
Outsourcing your customer service frees you up to respond to the messages you want to spend time on without getting stuck repeating yourself over and over.
Almost all of the time, a customer concern can be resolved without it ever having to come across your desk. You don’t need to personally tackle a customer complaint for them to feel heard and satisfied.
If you like to be in control, consider crafting a series of standard responses that answer the most frequently asked questions in your brand voice.
Another person could easily copy and paste those responses to answer most of your business inquires, and they can use those templates to craft new responses when needed.
3. Accounting and bookkeeping.
It takes a special kind of talent to be good with numbers, but even people who love math can struggle with accounting and bookkeeping.
It’s time-consuming to learn an accounting software and enter every single expense and profit you encounter in your business, and if you make a mistake it can cost you big at tax time.
It’s much safer to outsource your business’s finances to an accountant that specializes in online business. You’ll have peace of mind knowing that your books are done correctly, and you won’t need to spend hours stressing about whether you’ve done everything you need to do to keep your business in the green.
4. Web design.
Let’s face it: not everyone is a wizard when it comes to designing a website.
Between the graphic design skills needed to create a perfect logo to the technical side of coding a site, there are a lot of skills involved with web design that most people simply don’t have. It’s also not the type of thing you could easily teach yourself in just a matter of hours.
Even platforms like WordPress, billed as easy & simple to use, can quickly become overwhelming and confusing to someone who doesn’t specialize in web development or design.
You don’t need to have a super advanced, technical website—you can even build a whole membership website in a day if you had to—but your site is the face of your business and it needs to be presentable.
Not to mention, if your membership site is buggy or glitches out, your paying customers will be less than thrilled.
Outsourcing your web design means you’ll have a beautiful, functional website that you don’t need to worry about. It’s a worthwhile investment considering what a solid website can do for your membership-based business.
5. Whatever you’re not good at.
Honestly, the best rule to determine whether you should outsource a task is to ask yourself: am I the best person for this job?
Is there someone out there who could get it done better, faster, or more efficiently? Is there something else I could be doing with my time? If the answer is yes, then don’t be afraid to look for outside help.
At the end of the day, there are only so many hours a week you can conceivably devote to your business. Don’t waste them doing tasks that take up all your time without generating more profit.
If you’re spinning your wheels or feel burned out doing certain tasks over and over again, it’s a sign that you might need to outsource.
As a business owner, you should be focused on the visionary tasks that are going to sustain your website in the long run, not on the day-to-day tasks that could be done by someone else.
That’s where Work Hero comes in. It’s an app that handles the outsourcing for you on tasks like web design, image editing, template creation, and much more.
Work Hero will assign an expert to your task and get it done in a timely manner.
Let Work Hero handle your ongoing WordPress tasks and see if it works for you and your business.