Starting a podcast for your coaching business can serve as a huge boost to your business and help you gain more clients and an audience. Not only that, it can help shape your overall business branding.
A coaching business largely relies on you to be the face of the business and with that involves putting in your own personal voice.
A podcast allows you to add your voice and talk about anything you want, with no time constraints. Luckily, it’s as easy as ever to start a podcast. While it does take a bit of time to learn how to set up equipment and record, podcasting allows you a lot of freedom for your coaching business. Here are just a few reasons why a podcast can work for your coaching business.
Find Your Niche Audience and Build From There
Your coaching services may go more into business, health, or training realms, and carving and defining that niche is where podcasting thrives. There’s millions of podcast shows available to stream for free, so don’t think of it as competition.
Instead, think of your podcast as one of many different coaching podcasts out there that focus on your own specific business, whether that be in entrepreneurship, health and fitness, or life coaching. All these types of niches can help your audience find you.
Don’t choose a generic subject as an episode title. Create a very specific episode title and theme and talk as you would with any client.
Podcasts allow you to delve deeper into a subject, according to Inc. Magazine:
“In a world of information overload, we are bombarded with short-form content. Tweets, blog posts, news articles, and videos are meant to provide audience’s with quick bursts of information and play a vital role in creating continued touch points between businesses and their audiences. But where blog posts and social media are limited to a few hundred words, or 140 characters, a podcast allows you to go deeper into your content.”
It’s Easy As Ever To Start Recording
There are tons of resources available to learn how to set up and create a podcast, and most of them are free. Podcasting microphones and equipment are available on Amazon and cost under $100, making podcasting super accessible to anyone.
If you’re unfamiliar to setting up and using audio equipment but are interested in creating and uploading your coaching podcast, use applications like Anchor that offer free recording software and help you upload your podcast to the web.
LifeHacker says not to forget that podcasts perform best when they’re released on a regular schedule:
“If you’re interested in developing any kind of listener base, you have to be ready to release episodes on a regular basis. Podcasting can be fun work, but it’s still work, and should be treated as such.”
Even One Episode Can Make A Difference
Podcasts work best when they have a consistent audience, but remember to treat episodes individually as well. Your coaching podcast can touch on a variety of topics and each episode can have its own particular focus. Sometimes, you may find a new audience member who tunes in because they want to hear about specific tips or advice that you may offer in one episode.
Spotify notes, however, that your audience can grow overtime, and it’s important to look at other statistics as well:
“Many podcasters believe that focusing on total consumption time is one of the best indicators of success. However, we’ve found that looking past that number and zeroing in on a few other important metrics is far more informative in measuring the growth and engagement of your audience.”
If you’re interested in the freedom of self-marketing your coaching business, consider starting a podcast to generate more listeners and clients. If you want to learn more tips from us, sign up for a plan on our website and see what works for you.