Meet the team behind Work Hero
We’re a remote team of web developers, designers, SEO, AI search specialists, and problem-solvers helping agencies and businesses keep their websites running at their best.
We believe great websites deserve great support.
What started as a small team has grown into a global group of people who love solving problems, improving websites, and making our partners’ lives a little easier.
It was always about the people behind them
Work Hero started in 2018 with a simple idea: website work doesn’t stop when a project launches, someone has to be there for what comes after.
Meet the Heroes
Great work starts with great people. Our team brings together developers, designers, SEO specialists, and customer success experts from around the globe.
Kevin Koskella
Founder,
Business Development
Paulo Marques
Founder,
Operations
Divina Fernandez
Head of
Development
Jorge Araya
Lead
Developer
John Ray
Head of SEO Implementation
Isadora Monteiro
Customer Success
Manager
Ella Villas
HR & Financial
Manager
Angie D'Alessio
Agency Growth Advisor
Federico Bazán
Senior PHP / WordPress
Developer
João Etiene
PHP / WordPress
Developer
Renzo Ferronato
PHP / WordPress
Developer
Juan Vidable
PHP / WordPress
Developer
Alex Zaragoza
Senior PHP / WordPress
Developer
Cherwin Jay
Senior PHP / WordPress
Developer
Emily Gaitan
UI/UX & Web Designer
Ana Marques
UI/UX & Web
Designer
Sheryar Shazad
Maintenance
Manager
Damiel Maquiling
Maintenance Specialist
Zara Ali
PHP / WordPress
Developer
Jeffrey Baristol
Senior SEO
Specialist
Louie Maraya
SEO Specialist
Kimber
PHP / WordPress
Developer
Raymart Lasaca
PHP / WordPress
Developer
Awill Macalisang
PHP / WordPress
Developer
Marcos Aguirre
PHP / WordPress
Developer
Gabriel Hansen
PHP / WordPress
Developer
Ron Rasco
Shopify
Developer
Our Values
Ten principles for how we work, grow, and build together.
Each principle has a belief, a perspective, and a practical way it shows up at Work Hero. They’re not rules to follow—they’re ideas to question, practice, and bring to life in the way we work.
01
Human Dignity and Vocation
Every person is a who, not a what: an end in themselves, never a mere instrument.
This dignity belongs to everyone simply by being human and must be respected in every action and decision. From it flows each person’s right to pursue their vocation and seek fulfillment in communion with others. We commit to conditions where people can discover and develop their talents and purpose.
02
Freedom and Mutual Flourishing
Dignity entails a duty to avoid impeding others’ flourishing and, as far as possible, to actively promote it.
Our individual success is bound to the well-being of those around us. People can reason and choose freely, and are naturally inclined to share their lives with others. We design the organization to honor both individual autonomy and our shared life as one organism.
03
Growth and
Mastery
Flourishing requires continuous development, so learning is woven into daily work: stretching assignments, mentorship freely given and received, space to experiment and reflect on success and failure.
Mastery matters because excellence lets us serve more fully. Each learning journey is its own; we support it with shared knowledge, resources and protected time for deliberate practice.
04
Self-Management as Natural Order
Arbitrary hierarchies amplify the darker sides of human nature: ambition, politics, mistrust, greed.
We choose self-management as an expression of dignity, trusting that people can reason, have diverse aptitudes and seek meaningful work. It is not chaos but the natural order of living systems: just enough structure for coherence, with freedom to adapt and respond to what the work demands.
05
Accountability and Collaboration
Autonomy carries accountability: commitments honored because integrity demands it; communication that flows because silence creates friction; work completed because real people are waiting.
When blocked, we seek help or pass the baton, because collective success beats individual pride. We act without permission when the path is clear and share knowledge freely.
06
Natural Leadership and Roles
We have no fixed hierarchies or job titles.
Authority flows to whoever has the expertise, interest or willingness to contribute; each person holds several roles they have committed to. Roles emerge organically: someone senses a need and steps forward. Anyone can make any decision after seeking advice from those affected and those with expertise, keeping full freedom and responsibility.
07
Transparency and Honesty
Self-management needs everyone to have the same information at the same time; without it, the advice process is hollow.
We commit to a prudently open flow of company data, strategy, challenges and opportunities. This rests on trust that people can handle the truth and use it wisely. Hiding information treats people as instruments to be managed, not persons who can reason.
08
Clear and Non-Violent Communication
Distributed authority depends on communication that preserves dignity.
We speak directly yet respectfully, ask when unclear, and share our reasoning. We avoid blame and judgment, listen to understand rather than defend, and address issues without personal attacks. We learn to disagree constructively, raise concerns without belittling and take feedback without defensiveness.
09
Wholeness
at Work
Workplaces often ask people to bring only their “professional” selves and leave the rest at the door.
We reject that split: we are meant to work as whole human beings, fully ourselves and connected to others. That is where creativity and energy come from. In practice: spaces for reflection, meetings that open with a grounding moment, storytelling, retreats and happy hours.
10
Evolutionary
Purpose
Organizations, like all living systems, have their own identity and calling.
We do not own or run Work Hero; we are its stewards, listening for where it needs to go. Its purpose is not what we want to use it for, but a discovery of its deepest potential, and it evolves as we grow. So we cultivate the capacity to listen, tame our egos and keep asking: what is this living system called to become?
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