The popularity of podcasts has soared over recent years, with over 850,000 podcasts active worldwide, which include content in over 100 languages. So, why are podcasts so popular and why should you start one for your brand or business? We’re going to take a look at 3 reasons you should start a podcast in 2020 and why it could be one of the smartest decisions you ever make when it comes to building your following.

Podcasts Capture Your Audience’s Attention

If you’re looking for a quick way to captivate your audience, then you may want to consider starting a podcast. Statistics show that listening to a podcast allows you to engage your audience for a longer period of time than a blog post, due to the fact that podcasts are an easier medium to absorb information. Not only that, but you can listen to podcasts anywhere and consume the information while you’re multitasking. 

Jared Atchinson of Business.com expands on why podcasts are so effective at capturing your audience’s attention:

Postcasts Allow You To Build Personal Connections

Looking for a way to connect on a deeper level with your audience? Building personal connections is another great reason to start a podcast. It cannot be argued that listening to someone talk or watching them through video allows you to connect on a different level than simply reading your words. Listening to a podcast allows your audience a chance to get to know you better, resulting in an increased chance of repeat listeners.

Tanya Hall of Greenleaf Book Group tells us more about why podcasts allow you to get more personal on Inc.com:

“Successful podcasts are rarely scripted and only lightly edited. As such, the host's personality has a chance to shine through in a seemingly unfiltered way. Much like video, podcasts are one of the quickest ways to build personal connections and trust between a host and an audience. At a time when we have endless options for all of our purchasing decisions, trust is essential to building brand loyalty, and giving people a voice and a personality to connect to your brand helps to foster that trust.”

Podcasts Allow You to Deliver More Content To Your Audience

It’s not always easy to sit down and write a lengthy blog post. Depending on the length of the blogpost, it can take you multiple hours to publish one article. When you’re recording a podcast, not only does it take less time, but it allows you to convey more information in a smaller time period.

Chris Ducker of Chrisducker.com tells us why many find it more manageable to produce consistent content in the form of podcasts:

“The average blog posts is approximately 700-words, which can be read in about 5-minutes. However, the average podcast is 35-minutes which translates into 4,550 words, the equivalent of 6.5 blog posts. Not only does this allow you to deliver more content to your audience, but it’s also delivered in a way that’s easy to consume. And as a side note, if you’re not taking advantage of listening to podcasts during your drive to and from your place of work, or while taking a walk, or on a plane journey, you’re missing out on a huge opportunity to leverage your time.”

Did you know that WordPress comes with a built-in RSS feed system for blogs? This means that many podcasters choose to use WordPress as their podcast website platform. If you’re looking for support in setting up your podcast via your WordPress site, Work Hero is here to help. Sign up for one of our price plans here for unlimited monthly support.